Note that you shouldn't forget about some situations when automatic shooting will inevitably produce an unsatisfactory result:
- Dark or light clothes if they occupy a half or even more of the frame;
- Dark or bright background;
- Back lighting.
There are several ways to avoid the 'red eye' effect:
- ask your human subject to look at the bright light so as the pupils of the eyes contract;
- change the human subject's glance, take it to the left (or to the right) of the objective lens;
- use the camera's red-eye reduction feature.
When using an external flash, direct it away from the subject - to the wall or to the ceiling. The walls and the ceiling in this case should be white or neutral-grey. The soft reflected lighting is a lot better than the direct rough light of the flash which, in addition, casts deep shadows on the background. But you'd better bear it in mind that the intensity of the reflected light could be insufficient if the ceiling is not high. The brightly colored wall could produce an unpleasant shade which might spoil the image.
In photography as well as in other fine arts there are certain rules how to arrange the composition properly. The basic principle here is simplicity. In a photograph there should only be one visual center - an anecdotally significant object. All the other elements of the image play a secondary part focusing the viewer's attention on the anecdotal center and amplifying it.
The most common mistake is to position the main object of the shooting in the center of the picture area. Such a composition is rather static and inexpressive.
As early as in the Renaissance period painters found out that any

